Years ago, SNP worked closely with Marissa Mayer to create the Product Manager Leadership Program at Google. The goal was to find the good Product Managers and turn them into the great CEOs of tomorrow. In late 2020, SNP took the content that they had created all those years ago to take the program global – They just needed to tell the world about it, which is where I came in. 

Working with a team of talented communication professionals from SNP, I designed a video series utilizing actual Product Managers who went through the original program and have since become CEOs and Founders.

SNP used these on social media to garner interest in the program and build a community around product management.