HerePin set out to change the way people travel. Their mission? To create a global community of free-thinking adventurers, by connecting people through shared experience.

To succeed, they needed to inspire the intrepid, the tireless, and the courageous to join their movement. 

We took footage from around the world that felt familiar to travelers, and then I overlaid animated, hand-drawn sketches, reminiscent of the scribbles made in a journal on a long trip.

With a range of voice actors from around the world paired with hand-drawn animation, the result was a rallying cry that felt both global and personal.